Case Study: BASK Digital Media achieves a 33-point increase in support with Adobe Marketing Cloud

BASK Digital Media uses Adobe Advertising Cloud to improve response for a ballot initiative by 33 points

BASK Digital Media needed to reach “cord cutters” and undecided voters who couldn’t be reached through traditional TV advertising for a ballot initiative, while also improving awareness and support. To solve this, the agency used Adobe Marketing Cloud’s Adobe Advertising Cloud as part of its digital TV strategy.

Adobe Marketing Cloud helped BASK Digital Media run cross-channel video ads across streaming services, Connected TVs, mobile apps, desktop sites, and other digital platforms. The campaign boosted awareness from 27% to 79% and increased support by 33 points, ultimately helping persuade voters before they went to the polls.

BASK Digital Media

Amanda Bloom

Managing Director and Director of Advertising