Case Study: RS Components achieves 450% more customer insights and up to 93% faster reporting with Adobe Marketing Cloud

RS Components - Customer Case Study

RS Components, the world’s largest electronics distributor operating in 32 countries and 28 languages, faced a complex B2B challenge: engineers research products but procurement managers complete purchases, multiple people access content across devices, and the organization lacked a data-driven culture to unify decision-making. To address this, RS Components partnered with Adobe and adopted Adobe Experience Cloud—notably Adobe Analytics Premium—to elevate digital analytics from a niche skill to a business utility and gain a single view of customer journeys.

Adobe implemented a suite of Experience Cloud solutions (Adobe Analytics Premium with Analysis Workspace, Adobe Target Premium, Adobe Campaign, and Adobe Social) to enable self-serve analytics, multivariate testing, and coordinated campaigns. The results were measurable: a 75% lift in click-through rate (after changing a CTA to “Recommended Accessories”), a 2% increase in average order value, a 450% uplift in customer insights/form submissions, adoption rising from 10 to 400 analytics users (100% of the target), and reporting time reduced from weeks to a day (up to 93% less)—outcomes driven by Adobe’s tools and approach.

RS Components

Andrew Morris

Head of Digital Insight Delivery