Case Study: Manulife achieves a streamlined, customer-first website (1,200→250 pages) with Adobe Marketing Cloud

Manulife - Customer Case Study

Manulife, a leading financial services group, needed to refocus its large, division-driven website around customer needs—its legacy site had about 1,200 scattered pages, poor findability, and tight accessibility and go‑live deadlines. Manulife selected Adobe (Adobe Experience Cloud, including Adobe Experience Manager and Adobe Analytics) to provide a scalable, customer‑first digital platform and to meet the accelerated timeline.

Adobe implemented Adobe Experience Manager and Adobe Analytics with Adobe Professional Services and Managed Services, designing reusable templates and components, centralizing content production, and ensuring AODA compliance. The work consolidated the site from 1,200 to 250 pages, improved publishing efficiency and site navigation, enabled analytics‑driven personalization, and drove measurable gains such as rising quote issuance and faster time‑to‑market—all delivered with Adobe.

Manulife

Sophie Bellemare

AVP Strategic Digital Initiatives