Case Study: William Reed achieves 20M monthly emails and automated campaign workflows with Adobe Marketing Cloud

Market leader connects companies with specialized audiences through targeted email campaigns managed with Adobe Campaign

William Reed, a 150‑year‑old business information publisher, needed to consolidate marketing data from multiple systems, send millions of targeted emails with a small digital team, and streamline content creation and review workflows. To address these challenges, William Reed chose Adobe, deploying Adobe Campaign within the Adobe Marketing Cloud to centralize audience profiles and manage high‑volume, multichannel campaigns.

Adobe implemented Adobe Campaign to automate review workflows, unify data sources, and enable real‑time segmentation and reporting. The solution let William Reed send 20 million emails per month, lift open rates from 14% (non‑segmented) to 30% (segmented) and up to 50% for highly segmented lists, increase click rates (roughly 2% → 4% → 10%), improve team productivity through automated workflows, and give sales reps on‑the‑fly segmenting to better demonstrate reach to advertisers — with plans to scale audience size from 500,000 to 3 million using Adobe Campaign.

William Reed

Vincent Renaud

Digital Marketing and Data Manager