Case Study: Crédit Agricole achieves up to 40% higher conversion and 64% growth in online deposits with Adobe Marketing Cloud

Credit Agricole - Customer Case Study

Crédit Agricole Nord-Est, part of the Synergie GIE regional network managing over 10 million accounts, needed to automate and personalize high-volume, cross-channel customer communications without over‑soliciting clients. To centralize campaign management and coordinate messages across branches, email, call centers, SMS, web and direct mail, the bank selected Adobe and its Adobe Campaign solution (part of Adobe Marketing Cloud).

Using Adobe Campaign, Crédit Agricole Nord-Est implemented visual cross‑channel workflows, integrated customer profiles and automated, preference‑based scenarios. In nine months the bank executed about 190 campaigns — ~760,000 emails and 70,000 outbound calls — generating three million sales opportunities, improving conversion rates by up to 40% and increasing online deposits by 64%, prompting broader rollout of Adobe across the Synergie network.

Credit Agricole

Colette Vivent

Multi-Channel Development and Coordination Manager