Case Study: Telegraph Media Group boosts reader engagement and revenue with Adobe Marketing Cloud

Telegraph Media Group brings timely news to the forefront with Adobe Marketing Cloud

Telegraph Media Group, one of the UK’s leading news organizations, faced the challenge of modernizing its digital operations to maintain readership and revenue as traditional print declines. They needed faster content publishing, mobile‑optimized experiences, and better audience insight and ad targeting. To address this, Telegraph Media Group partnered with Adobe and implemented Adobe Marketing Cloud — including Adobe Experience Manager, Adobe Analytics, and Adobe Campaign — with help from Adobe Professional Services.

Working with Adobe, Telegraph Media Group rebuilt fast, responsive sites and reusable templates that let them roll out content and new features in weeks instead of months, used Adobe Analytics to boost engagement and increase visitor time on site, and employed Adobe Campaign to segment audiences and target ads for better returns. The Adobe solution delivered award‑winning, multichannel experiences, improved mobile delivery, more engaged readers, stronger ad targeting and increased revenue.

Telegraph Media Group

Chris Taylor

CIO