Case Study: Warner Music Group boosts fan engagement and gains 8,000 YouTube subscribers with Adobe Marketing Cloud

Warner Music Group turns up volume on recent single release using Livefyre, part of Adobe Experience Manager

Warner Music Group needed to re-engage a passionate fan base, build excitement around a new single, and drive YouTube subscriptions. To do this they partnered with Adobe, using Livefyre (part of Adobe Experience Manager / Adobe Marketing Cloud) to integrate social activity, voting, and content on a dedicated microsite.

Adobe implemented a four-day bracket-style microsite where fans voted via Twitter hashtags and watched videos with real-time buzzmeters powered by Livefyre; fans could also sign up for updates and subscribe to the band’s YouTube channel with one click. The campaign generated 4,023 Twitter votes, nearly 34,000 video views and 8,000 new YouTube subscribers, demonstrating Adobe’s platform drove measurable engagement and subscriptions.

Warner Music Group

Paul Almeida-Seele

Director, Web Strategy and Digital Marketing Operations