Case Study: NetApp boosts engagement 13% and scales data-driven digital experiences with Adobe Marketing Cloud

Enterprise storage leader uses Adobe Marketing Cloud to improve digital experiences

NetApp, a global enterprise storage leader, partnered with Adobe to better understand customer behavior and scale its digital marketing. Facing challenges around measuring multi‑device journeys, improving form completions and conversions, and maturing its digital programs, NetApp implemented Adobe Marketing Cloud (including Adobe Analytics and Adobe Target) with support from Adobe Professional Services to capture and act on richer customer data.

Adobe delivered a data‑driven solution—analytics, A/B and multivariate testing, targeting, and ongoing professional services—that enabled responsive design decisions, prioritized desktop and mobile experiences, and fostered cross‑team collaboration. With Adobe’s implementation NetApp achieved a 170% increase in click‑throughs, a 13% lift in engagement, greater testing efficiency, scalability, and measurable cost savings.

NetApp

Tim Chen

Manager of Digital Experience