Case Study: C3 Creative Code and Content achieves 5× more content and streamlined personalized campaigns with Adobe Marketing Cloud

C3 Creative Code and Content delivers results for clients through digital marketing campaigns that target customers with relevant content that real people want to consume

C3 Creative Code and Content, Europe’s leading content marketing network, faced the need to produce far more personalized, targeted campaigns without a proportional increase in cost or labor and to enable seamless collaboration across global offices. To meet these challenges, C3 adopted Adobe Creative Cloud for enterprise and Adobe Experience Cloud (including Adobe Experience Manager, Adobe Campaign, Adobe Target and Adobe Audience Manager) to provide integrated tools for asset creation, delivery, testing and analytics.

Adobe implemented a combined Creative Cloud and Experience Cloud solution — with 300 Creative Cloud licenses, Creative Cloud Libraries, Adobe Experience Manager Assets, Adobe Campaign, Adobe Target, Adobe Audience Manager and Adobe Managed Services — to centralize assets, standardize workflows and enable real-time collaboration. The result was shared cloud libraries and a single interface for campaign optimization that increased productivity and collaboration; C3 has doubled its staff yet now produces about five times the content it did five years ago.

C3 Creative Code and Content

Jasper Graf Von Hardenberg

Executive Strategy Director