Case Study: Travelocity achieves a 40 percentage-point lift in email open rates and launches campaigns in hours with Adobe Marketing Cloud (Adobe Campaign)

Travelocity® uses Adobe Campaign to put travelers in charge of communications for smart marketing

Travelocity faced the challenge of delivering relevant, timely travel offers to millions of customers from a constantly changing inventory of flights, hotels, and packages. After struggling to find an email solution that combined scalability and deep personalization, Travelocity selected Adobe—specifically Adobe Campaign within the Adobe Marketing Cloud—to give customers control over communications and enable highly targeted “My Deals” preferences.

Using Adobe Campaign’s automated workflows and integration capabilities, Travelocity created fully automated, personalized email campaigns that scale with a small team. The result: open rates rose by 40 percentage points and click-through rates improved by over 15 percentage points, with about 3 billion targeted emails sent annually across ~50 weekly campaigns. Adobe Campaign also cut time-to-launch from weeks to hours, enabling rapid, real-time marketing and measurable boosts in engagement and revenue.

Travelocity

Tony Arbelaez

Senior Technology Manager