Case Study: JustAnswer achieves 110% revenue growth and 207% higher email engagement with Adobe Marketing Cloud (Adobe Campaign)

JustAnswer where solutions to complex questions are just an email away

JustAnswer, a leading online professional services resource, needed a scalable, real‑time email solution to improve personalization, engagement, and revenue across transactional, lifecycle, and batch campaigns. To address limited personalization, lack of a unified customer view, and slow delivery from their legacy system, JustAnswer selected Adobe and the Adobe Campaign solution (part of Adobe Marketing Cloud).

Adobe implemented Adobe Campaign to automate 150+ daily workflows, integrate customer behavioral data, and deliver responsive, personalized emails at scale. The results for JustAnswer include sending 60M+ personalized messages annually, a 207% increase in engaged customers receiving emails, a 378% lift in open rates and 337% lift in click‑through rates for batch emails, ~96% deliverability, and a 110% boost in overall revenue.

JustAnswer

Kara Douglas

Sr. Manager, Marketing Communications