Case Study: My Move achieves 25% higher customer satisfaction and faster content rollout with Adobe Marketing Cloud

Website uses Adobe Experience Manager to quickly roll out new content, tools, reminders, and customized offers for movers

My Move, an advertiser-funded resource for stress-free moving that attracts roughly 600,000 unique visitors a month, faced limits with a heavily customized open-source portal and needed a more scalable, manageable foundation that could integrate with back-end systems (IBM WebSphere, Oracle) and reduce development effort for multi-device content. The company selected Adobe—specifically Adobe Experience Manager within Adobe Marketing Cloud—to give editorial and marketing teams direct control for faster, targeted publishing.

Adobe implemented Adobe Experience Manager (Sites and Assets) with implementation support from ICF Olson, using responsive design, reusable templates, and deep integrations with WebSphere and Oracle to streamline publishing and personalize offers. The Adobe solution reduced time-to-market, improved multi-device experiences and targeting, and delivered measurable impact for My Move—a 25% increase in customer satisfaction and continued growth at about 600,000 monthly unique visitors.

My Move

Ada Vassilovski

Vice President of Product and Marketing