Case Study: Boylesports achieves personalized cross‑channel marketing and 66% larger campaign reach with Adobe Marketing Cloud

Top Irish bookmaker masters cross-channel marketing and personalized customer communications with Adobe Campaign

Boylesports, Ireland’s largest independent bookmaker, faced fragmented customer data and time-consuming manual campaign processes across email, SMS, web, store, and call‑center channels. To build unified customer profiles and scale personalized, automated cross‑channel marketing, Boylesports selected Adobe and deployed Adobe Campaign as part of the Adobe Marketing Cloud.

Working with Adobe, Boylesports consolidated daily data feeds into Adobe Campaign, automated query‑based segmentation and workflows, and integrated email, SMS, push, web and call‑center touchpoints. As a result, monthly email delivery grew more than 66% with fewer resources, email open rates rose 2%, retention improved 3% month‑over‑month, click‑throughs increased 0.2%, cross‑sell grew 2%, and overall marketing output nearly tripled.

Boylesports

Eimear Dowling

Head of CRM