Case Study: National Australia Bank achieves a 45% conversion lift and 400% more content changes with Adobe Marketing Cloud

National Australia Bank engages customers worldwide across devices

National Australia Bank (NAB), one of Australia’s largest financial institutions serving more than 12.4 million customers, needed to modernize its digital strategy as mobile usage grew and its prior content management systems limited speed and personalization. NAB partnered with Adobe, choosing Adobe Experience Manager within Adobe Marketing Cloud (alongside Adobe Analytics and Adobe Target) to create an agile, integrated foundation for multichannel, personalized customer experiences.

Adobe implemented Adobe Experience Manager plus Adobe Analytics and Adobe Target, enabling content teams to publish changes without IT and rapidly run tests and optimizations; as a result NAB now makes 400% more content changes, achieved a 45% lift in conversion for a redesigned loan form, saw a 430% increase in mobile application submissions in the first week, delivered a 30% uplift in a product’s applications, projected $5.6M in infrastructure and licensing savings over five years, and significantly accelerated time-to-market.

National Australia Bank

Todd Copeland

General Manager Of Digital