Case Study: Shop-apotheke.com achieves high double-digit order growth, 30% more Google Shopping clicks, and nearly one-third lower cost per order with Adobe Marketing Cloud (Adobe Media Optimizer)

Shop-apotheke.com, the online pharmacy for Germany

shop-apotheke.com, Germany’s leading online pharmacy, needed to cement a top position in a highly competitive market while transitioning from Product Listing Ads to Google Shopping and automating product-feed management. To address this, shop-apotheke.com partnered with Adobe, deploying Adobe Media Optimizer (part of Adobe Marketing Cloud) alongside feed-management support from Productsup.

Adobe implemented real-time automated bidding with Adobe Media Optimizer combined with Productsup’s feed processing, enabling account managers to update feeds without IT and using product-level IDs for individual bids. The result: Google Shopping clicks rose 30%, cost per order fell about 27% (nearly one-third), orders grew by high double digits, and time-to-market and operational costs were significantly reduced — all achieved with Adobe’s solution.

Shop-apotheke.com

Dennis Welter

Head of Performance Marketing