Case Study: Essilor of America achieves double engagement and a 46% increase in Find a Provider searches with Adobe Marketing Cloud

Essilor of America transforming digital experiences

Essilor of America, a leading U.S. eyeglass lens manufacturer, needed to raise awareness for four distinct brands (VARILUX, CRIZAL, XPERIO UV, EYEZEN) while reducing the cost and complexity of running separate marketing sites. The company engaged Razorfish and leveraged Adobe Marketing Cloud (including Adobe Experience Manager) to build a single, scalable platform that could deliver distinct brand experiences without duplicating development and creative efforts.

Razorfish implemented an Adobe Experience Manager–based platform with shared templates, centralized asset management, integrations with analytics and business apps, and AWS hosting for scalability. The solution accelerated launches (Varilux in 6 months; other brands in 8–10 weeks), increased organic visits by 23%, more than doubled average time on page, and drove a 46% increase in Find a Provider searches—demonstrating measurable marketing-driven action and streamlined global marketing operations.

Essilor of America