Case Study: Morningstar achieves greater marketing intelligence and agility with Adobe Marketing Cloud

Morningstar - Customer Case Study

Morningstar, Inc., a global investment research firm, needed to replace a 20-year in‑house website and CMS to improve content velocity, personalization, analytics, and future‑proof its digital presence. The company chose Adobe and Adobe Experience Cloud (including Adobe Experience Manager, Adobe Target, Adobe Analytics, Adobe Creative Cloud, and Adobe Professional Services) to create a more agile marketing organization and better serve investors, advisors, and businesses.

Adobe implemented Experience Manager, Target and Analytics with Creative Cloud and Professional Services to enable rapid content publishing, real‑time testing, and persona‑based personalization. The Adobe solution reduced cost per acquisition, accelerated time to market, scaled customized experiences, improved creative collaboration, and delivered a measurable 26% year‑over‑year increase in premium trial engagement, helping drive revenue and clearer marketing attribution.

Morningstar

Rob Pinkerton

CMO