Case Study: Sony Interactive Entertainment achieves 800% faster website production and 15% more clicks with Adobe Marketing Cloud

Sony Interactive Entertainment Japan Asia delivers more content, faster with Adobe Marketing Cloud

Sony Interactive Entertainment Japan Asia (SIEJA) needed to deliver more frequent, device-responsive PlayStation content and simplify content management so updates could be done in-house. Facing slow external development cycles, growing traffic from consoles and mobile devices, and limited personalization, SIEJA chose Adobe and the Adobe Marketing Cloud—specifically Adobe Experience Manager, Adobe Analytics, and Adobe Target—to solve these challenges.

Adobe implemented Adobe Experience Manager with integrated Analytics and Target to centralize assets, enable responsive templates, speed up in‑house content production, and power personalization and rapid PDCA cycles. The results: homepage section production dropped from ~40 days to ~5 days (800% faster), updates happen 5× faster, visits rose 14%, bounce rate improved from 40% to 35%, Net Promoter Score increased 9 points, blog comments rose 37%, sign‑ins grew more than eightfold, and personalized content lifted clicks to the PlayStation Store by 15%.

Sony Interactive Entertainment

Takehiro Akiba

Director of Web Planning, Marketing Communication