Case Study: Silicon Labs achieves 15% conversion lift and 20-minute site updates with Adobe Marketing Cloud

Silicon Labs reaches tens of thousands of customers worldwide with experience-based website built on Adobe Experience Manager

Silicon Labs, a global provider of silicon, software, and system solutions for IoT, needed a more scalable, marketer-friendly digital foundation to reach tens of thousands of customers and deliver targeted, personalized experiences. To replace its legacy .NET CMS and gain better customer insight and agility, Silicon Labs turned to Adobe, adopting Adobe Experience Manager as part of the Adobe Experience Cloud (with integrations to Adobe Analytics and Adobe Target).

Adobe implemented a cloud-hosted Adobe Experience Manager solution (with Adobe Analytics and Adobe Target) and Adobe Managed Services, enabling marketers to manage content, tagging, and A/B testing without heavy IT involvement. The results: a 15% conversion lift from the site redesign, website changes reduced from one week to 20 minutes, 100% activity tracking for lead scoring, and a 150% improvement in product-interest accuracy—allowing Silicon Labs to scale globally and focus on core business.

Silicon Labs

Kamran Shah

Director of Corporate Marketing