Case Study: Informatica achieves 61% growth in global web visits and 55% boost in organic search with Adobe Marketing Cloud

Informatica uses Adobe Marketing Cloud to take customer experiences and revenues from digital marketing to new heights

Informatica faced a scaling challenge: its legacy CMS couldn’t support personalized, integrated experiences across 30 global websites in eight languages while improving lead generation, SEO, and account-based marketing. To address this, Informatica partnered with Adobe and adopted Adobe Marketing Cloud—including Adobe Experience Manager, Adobe Analytics, Adobe Target—and engaged Adobe Professional Services.

Adobe implemented Experience Manager (managed services) with Analytics and Target, a marketing data lake, dynamic tag management, AB testing and progressive profiling, and streamlined translation/workflow automation. As a result, Informatica saw global web visits grow 61%, organic search visits rise 55%, event response and engagement triple, and improved targeting and lead-generation across key accounts—benefits delivered through Adobe’s integrated solution and services.

Informatica

Sean Browne

Senior Director of Web Marketing