Case Study: Dior achieves 15% higher catalog response and richer customer segmentation with Adobe Marketing Cloud (Adobe Campaign)

Dior transforms awareness into loyalty

Dior, the global fashion and luxury retailer, faced low U.S. brand awareness, a high proportion of one-time buyers (70% non-repeat), and the need to better engage top-tier customers while lacking a single view of customer interactions. Dior worked with Adobe, deploying Adobe Campaign within Adobe Marketing Cloud to centralize customer data and enable targeted, cross-channel relationship marketing.

Adobe implemented Adobe Campaign to build integrated customer profiles, advanced segmentation, visual cross‑channel orchestration, and campaign tracking; Dior now scores and segments customers, personalizes catalogs and emails, and ties POS data back to campaigns. As a result, Dior achieved a 15% increase in catalog response, richer insights into lifetime value and shopping behavior, and improved in‑house campaign control—outcomes Dior plans to expand further with Adobe.

Dior