Case Study: College and Association of Registered Nurses of Alberta (CARNA) achieves up to 80% faster content updates and personalized member experiences with Adobe Marketing Cloud

Professional association and regulatory body delivers rich, personalized online content with Adobe Experience Manager

The College and Association of Registered Nurses of Alberta (CARNA), which serves more than 36,000 members, faced an outdated, non‑mobile web platform that made content updates slow, limited personalization, and relied heavily on custom coding. To modernize its member portal, CARNA selected Adobe and its Adobe Experience Manager solution within Adobe Marketing Cloud (implemented with partner INM) to deliver richer, mobile‑friendly, and more personalized online experiences.

Adobe integrated Experience Manager with CARNA’s Aptify AMS to provide a unified presentation layer, single sign‑on, social communities, responsive design, and streamlined content and asset management. The Adobe solution cut content‑update times dramatically (changes now take minutes, major overhauls in three days versus weeks), delivered up to 80% faster workflows, improved cross‑device experiences and member engagement, and simplified ongoing site management.

College and Association of Registered Nurses of Alberta - CARNA

Rachel Champagne

Manager of Communications