Case Study: Nissan Motor Company achieves increased vehicle sales and higher customer engagement with Adobe Marketing Cloud

Nissan Motor Company - Customer Case Study

Nissan Motor Co., Ltd. faced declining in-person dealer visits and needed to better understand individual customer journeys, personalize content for different vehicle needs, and shorten increasingly long purchase cycles. To address this, Nissan selected Adobe and deployed Adobe Experience Cloud—using Adobe Experience Manager, Adobe Target, Adobe Campaign and Adobe Analytics—to build a global digital marketing foundation that connects digital and physical touchpoints.

Adobe implemented analytics, A/B and multivariate testing, and one-to-one email personalization so Nissan could optimize content, attribute conversions, and tailor journeys. As a result, Nissan reduced bounce and abandonment, increased conversion and vehicle sales, and improved email performance (open rates 1.3×, click rates 2.6× and combined open/click metrics 2×), while gaining clearer content attribution and a shorter sales cycle.

Nissan Motor Company

Moyuru Kudo

Head of Japan Digital Customer Experience