Case Study: Hyatt Hotel Corporation achieves centralized asset management and faster, consistent digital experiences with Adobe Marketing Cloud

Global hospitality leader improves digital asset management and delivery across channels using Adobe Marketing Cloud

Hyatt Hotels Corporation needed to deliver consistent, high-quality content across channels and manage tens of thousands of approved digital assets while enabling distributed content authors. To address this, Hyatt partnered with Adobe and implemented Adobe Marketing Cloud—especially Adobe Experience Manager (Assets and Sites), Adobe Analytics, Adobe Target—and Adobe Creative Cloud to centralize asset control and streamline content workflows.

Adobe’s implementation centralized roughly 70,000 images and associated legal metadata in Experience Manager, enabled fast asset search and drag‑and‑drop page publishing for distributed authors, and automated nightly feeds to third‑party channels; combined with Adobe Analytics and Adobe Target, Hyatt ran A/B tests (for example, switching to yellow booking buttons) to measurably increase booking‑funnel entries, traffic, and revenue. As a result, Hyatt reduced content update cycles from weeks to minutes, improved brand control and asset reuse, and gained quantifiable web insights using Adobe.

Hyatt Hotel Corporation

Ellen Lee

Vice President of E-Commerce