Case Study: Electronics for Imaging scales personalized campaigns and boosts lead quality with Adobe Marketing Cloud

Electronics For Imaging - Customer Case Study

EFI, a global leader in digital inkjet printers and workflow software, needed to scale its communications and marketing as its product suite grew—targeting customers with more personalized campaigns and shepherding buyers through complex B2B journeys. To solve this, EFI turned to Adobe, deploying Adobe Experience Cloud—specifically Adobe Campaign—to integrate Salesforce CRM and third‑party data, automate cross‑channel outreach, and improve data hygiene.

Adobe implemented Adobe Campaign to orchestrate personalized, automated email and event-driven journeys, enabling EFI’s three‑person digital team to run 450+ campaigns monthly across 3 regions and 14 languages. The results include event leads jumping from ~50–60 to 176, a 7% increase in total leads, a 10% rise in sales opportunities, up to 35% email open rates, and higher‑quality leads that have driven increased sales.

Electronics for Imaging

Naomi Liu

Senior Manager, Marketing Operations