Case Study: Princess Cruises achieves 65% campaign cost savings and 300% increase in identifiable audiences with Adobe Marketing Cloud

Princess Cruises entertains new audiences with personalized messaging through Adobe Experience Cloud

Princess Cruises, the world’s third-largest cruise line, needed to reach new and diverse travelers with personalized, relevant messaging but struggled to combine disparate data sources and overcome low website authentication. To address this, Princess Cruises partnered with Adobe, deploying Adobe Experience Cloud — including Adobe Audience Manager, Adobe Analytics, Adobe Target — with support from Adobe Professional Services.

Adobe implemented a centralized data warehouse and integrated analytics and targeting, deployed an email pixel, and used audience suppression and lookalike modeling to activate data across channels. Adobe’s solution went live in three months and delivered a 300% increase in identifiable audiences, 65% savings through intelligent audience suppression, and higher returns from personalized experiences.

Princess Cruises

Gordon Ho

Senior Vice President of Global Marketing and North America Sales