Case Study: Argos doubles online sales and drives massive ROI with Adobe Marketing Cloud

High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud

Argos, a leading UK digital retailer, needed to better understand multichannel customer behavior, integrate data across suppliers, and target marketing spend to maximize return. To meet these challenges it selected Adobe Marketing Cloud—specifically Adobe Analytics and Adobe Experience Manager—to link browsing and campaign activity, generate actionable reports, and optimize mobile and channel-specific experiences.

Adobe implemented Analytics and Experience Manager to provide automated reporting, granular segmentation, dynamic media, and personalized retargeting. The results included open rates +43%, click-through rates +37% and conversions +32% for key campaigns; campaign ROIs of 1,500%–7,000%; online sales rising from about 20% to roughly 40% of total; mobile commerce growth of 125% in a measured period; and highly effective recommender and abandoned‑basket campaigns (e.g., 35% conversion and 7,000% ROI), all driven by Adobe’s solutions.

Argos

Jim Bassett

eCommerce Operations Manager, Argos