Case Study: Eurobet achieves 20% higher campaign conversions and reduced churn with Adobe Marketing Cloud

Eurobet increases revenue through improved customer engagement

Eurobet, part of Ladbrokes Coral and a leading Italian online and retail gaming operator, needed to better understand customer journeys and improve engagement, retention, cross-sell and conversion across online, mobile and shop channels. Eurobet chose Adobe and deployed Adobe Experience Cloud—including Adobe Marketing Cloud (Adobe Campaign, Adobe Target), Adobe Analytics Cloud—and engaged Adobe Professional Services to enable targeted, data-driven marketing.

Adobe implemented real-time analytics dashboards, testing and personalization with Adobe Target, and cross-channel orchestration via Adobe Campaign, helping Eurobet bring analytics and campaign ownership in-house. The work delivered measurable impact: churn fell by up to 3%, cross-sell/upsell campaign conversions improved by up to 20%, customer satisfaction increased, and Eurobet moved from sixth to second in sports-betting volume, gaining stronger market positions.

Eurobet

Alexis Grigoriadis

Director of Online Marketing