Case Study: Senshukai achieves deeper customer insights and targeted recommendations with Adobe Marketing Cloud

Senshukai using data for deeper insights

Senshukai Co., Ltd., the Osaka-based retail company behind the Belle Maison brand with over 3.84 million annual customers, faced siloed data and slow, IT-dependent reporting that limited analytics access and prevented accurate attribution of online sales (its online shop accounts for about 60% of Belle Maison sales). To solve this, Senshukai turned to Adobe and deployed Adobe Marketing Cloud—specifically Adobe Analytics and Adobe Target—to make data usable across the business.

Adobe implemented intuitive Adobe Analytics dashboards and Adobe Target AB testing and personalization, giving roughly 300 employees self-service access to analytics, enabling targeted banners (for example, to pregnant or new mothers), accurate attribution of featured-article-driven sales, and data-driven design changes. The Adobe solution produced measurable operational gains—widespread data access, improved recommendations and targeting, and increased online sales through tested design optimizations—while Adobe consulting helped embed a company-wide, test-and-learn approach.

Senshukai

Atsushi Sori

Senshukai