Case Study: Hagerty achieves 45% campaign cost savings and 118% increase in insurance application starts with Adobe Marketing Cloud

Hagerty - Customer Case Study

Hagerty, a specialty insurer and community for classic-car enthusiasts, needed to simplify its digital marketing stack, gain better customer insights, and improve paid‑search conversion. To do that it engaged Adobe, deploying Adobe Experience Cloud—specifically Adobe Advertising Cloud Search and Adobe Analytics—and used Adobe Professional Services to onboard teams and consolidate tools.

Adobe implemented an integrated advertising and analytics solution that automated bidding and portfolio-level campaigns, giving Hagerty faster insights and in‑house control. The work with Adobe drove measurable impact: campaign spend fell 45%, cost‑per‑click dropped 10.4%, insurance application starts rose 118%, and cost per application start declined ~33.5%, while visibility and campaign integration markedly improved.

Hagerty

Mick Bassett

Search Engine Marketing