Case Study: Synopsys achieves 40x faster web content creation with Adobe Marketing Cloud

Synopsys - Customer Case Study

Synopsys, a global leader in silicon design tools, needed to rework its website to enter new markets, consolidate acquired companies' sites, and enable fast, self-service content creation while meeting strict security and integration requirements. Synopsys chose Adobe and Adobe Experience Cloud (including Adobe Experience Manager, Adobe Target, and Adobe Analytics) to replace its legacy SharePoint setup and provide a scalable digital marketing foundation.

Adobe, working with implementation partner Hero Digital, deployed Adobe Experience Manager Sites and Assets along with Adobe Target and Adobe Analytics to centralize assets, enable drag-and-drop content creation, and add personalization and analytics. The solution delivered measurable impact: 40x faster web content creation, the first microsite launched in four months, 10x improved website performance with faster page loads, and personalized experiences that improved engagement.

Synopsys

Dave DeMaria

Corporate Vice President