Case Study: News Corp Australia achieves nationwide campaign scale and automated moderation with Adobe Marketing Cloud

News Corp Australia - Customer Case Study

News Corp Australia, a leading Australian media company, wanted to grow local engagement for its metro newspapers by expanding the successful #SnapSydney photo campaign nationwide but faced a major moderation and scaling challenge. To manage volume and protect brand and advertiser safety, News Corp Australia turned to Adobe Experience Manager Livefyre (part of Adobe Experience Cloud) for its social-moderation and live-engagement capabilities.

Adobe Experience Manager Livefyre provided automated filters, single-screen moderation, and workflows that routed approved photos to the correct sites and billboards, enabling pop-up events across four cities. Using Adobe’s solution, News Corp Australia collected 35,000+ photos reaching 24.5 million people, scaled the campaign 400% without a proportional headcount increase, cut operating costs through automation, and drove higher on-site engagement and extended brand presence.

News Corp Australia

Steven Bell

Discipline Lead Desktop