Case Study: Manipal Global Education achieves more personalized, consistent customer experiences with Adobe Marketing Cloud

Top Indian education service provider builds more relevant, personalized, and branded customer experiences using advanced audience insights

Manipal Global Education, a leading Indian education service provider, wanted to create more relevant, personalized, and consistently branded experiences across its large network of websites while improving application conversions. The company needed better real-time insight into visitor behavior and a more customizable analytics approach than its previous Google Analytics setup, so it turned to Adobe Marketing Cloud.

Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target, gave Manipal Global a centralized platform for content management, personalization, testing, and audience targeting. The results included a 40% increase in online applications, a 25% increase in mobile traffic, a 40% growth in mobile visitors, an 18% improvement in lead-to-application conversion, and reduced student acquisition costs.

Manipal Global Education

Balakrishna Rao

CIO, Manipal Global Education Services