Case Study: Sky UK achieves personalized cross-channel customer experiences with Adobe Marketing Cloud

Sky UK - Customer Case Study

Sky UK, Europe’s leading entertainment and communications business serving 22 million customers and 11 million households, faced the challenge of understanding and engaging customers who interact across multiple devices and channels (71% use at least three). To increase market share and maintain loyalty, Sky UK selected Adobe and Adobe Experience Cloud—using Adobe Analytics Cloud and Adobe Marketing Cloud—to provide integrated analytics, segmentation, campaign management, optimization, and personalization.

Adobe implemented Adobe Experience Cloud (including Adobe Analytics, Adobe Audience Manager, Adobe Campaign, and Adobe Target) to unify cross‑channel data into single customer profiles, enable individual-level personalization instead of household-level targeting, and power about 600 campaigns a month. The Adobe solution empowered thousands of users with Analysis Workspace, improved returns through tailored experiences, and let Sky UK quickly identify opportunities and better engage customers across channels.

Sky UK

Robert McLaughlin

Head of Digital Analytics