Case Study: University of Georgia achieves streamlined web publishing and 90% faster HR workflows with Adobe Marketing Cloud

University of Georgia - Customer Case Study

The University of Georgia College of Agricultural and Environmental Sciences (CAES) faced the challenge of managing tens of thousands of pages across multiple flagship sites and roughly 159 Extension offices with a small IT team, while contending with content silos and slow, paper-based HR workflows. CAES engaged Adobe, deploying Adobe Experience Manager (within Adobe Marketing Cloud) for web and digital asset management and Adobe Sign (Adobe Document Cloud) to modernize administrative processes.

Adobe implemented Adobe Experience Manager to centralize and reuse structured content and Adobe Sign to automate e-signature routing. The result: CAES’s small IT staff can deliver richer, more consistent digital experiences and eliminate information silos, and HR approvals that once took weeks or months now complete in days—reporting a 90% reduction in time—leading to faster hiring and greater operational efficiency.

University of Georgia

Brian Watson

Information Technology Director