Case Study: Renault achieves 20% increase in My Renault registrations with Adobe Marketing Cloud

Renault - Customer Case Study

Renault, the long-established French automaker, needed to unify disparate channel data, retire its legacy campaign platform, and deploy consistent, personalized cross‑channel marketing across international, national, and dealership teams. To increase in‑house agility, cut agency costs, and better engage customers between purchases (notably via its My Renault owner portal), Renault selected Adobe and its Adobe Campaign solution within Adobe Marketing Cloud to centralize and standardize campaign management.

Adobe implemented Adobe Campaign to integrate Renault’s central customer database and orchestrate mail, email, online, and SMS campaigns with personalized targeting and visual cross‑channel workflows. The solution delivered richer cross‑channel insights, faster in‑house campaign execution, consistent global messaging, and measurable impact — including a 20% increase in monthly My Renault registrations — while laying a scalable, function‑rich foundation for future marketing initiatives.

Renault

Adeline Wattellier

Head of Multichannel CRM