Case Study: Sprint achieves higher conversions and an 18% average KPI lift with Adobe Marketing Cloud

Top communications company builds superior customer experiences, campaigns, and offers with Adobe Marketing Cloud

Sprint, a major U.S. communications company, needed a unified view of customers across channels and devices and a repeatable way to improve online experiences, increase conversions, and reduce bounce rates. To address these challenges, Sprint partnered with Adobe, deploying Adobe Marketing Cloud—specifically Adobe Analytics and Adobe Target—along with Adobe Professional Services to standardize testing, analytics, and internal communication of results.

Adobe helped Sprint implement iterative, data-driven testing and personalization across digital and mobile channels, enabling rapid experiment execution and cross-team visibility. The work drove measurable gains: a 29% lift in equipment-protection program sales, a 20% increase in customers progressing through Sprint Easy Pay checkout, an average 18% lift across KPIs, and a seven-figure return over three quarters. Adobe Professional Services continues to support Sprint’s maturity and rollout of new omnichannel experiences.

Sprint

Lori Mabe

Manager, Digital Testing/Optimization and Personalization