Case Study: Zebra achieves global reach and a scalable, centralized website with Adobe Marketing Cloud

Zebra reaches customers worldwide with a scalable website powered by Adobe Marketing Cloud

Zebra Technologies Corporation, a global provider of hardware, software, and services, faced the challenge of keeping many regional websites and assets up to date while integrating content after acquiring Motorola Solutions’ Enterprise business. Zebra partnered with ICF Olson and chose Adobe Marketing Cloud—specifically Adobe Experience Manager and Adobe Analytics—to centralize sites, templates, and digital assets and to gain better insights into global customer behavior.

Adobe implemented Adobe Experience Manager Sites and Assets along with Adobe Analytics to create reusable templates, a single repository of over 130,000 assets, and centralized workflows. The solution enabled a global relaunch in eight months, scaled the site to absorb the acquisition, reduced agency and localization costs, and improved engagement—organic keyword rankings rose ~300% year‑over‑year and global site traffic increased about 13% year‑over‑year, with higher time on site for key pages. Adobe’s platform gave Zebra a scalable, lower‑cost foundation for global digital marketing.

Zebra

Sarah Bryowsky

Director of Digital Marketing