Case Study: National Bank of Abu Dhabi achieves digital transformation and personalized cross-channel experiences with Adobe Marketing Cloud

Largest bank by assets in Abu Dhabi transforms digital experiences with best practices and Adobe Marketing Cloud

The National Bank of Abu Dhabi (NBAD), the largest bank by assets in Abu Dhabi, needed to modernize and unify its digital presence to meet rapidly growing mobile and social usage, deliver consistent multi‑language experiences, and personalize interactions across channels. To address these challenges, NBAD selected Adobe Marketing Cloud — including Adobe Experience Manager, Adobe Analytics, and Adobe Target — to support a mobile‑first, cross‑channel digital strategy.

Adobe implemented Experience Manager to centralize sites and assets and speed content creation, Adobe Analytics to track cross‑channel customer behavior, and Adobe Target to test and personalize experiences. As a result, Adobe helped NBAD deliver a cohesive brand across ATMs, web and mobile, streamline multi‑language translation, empower managers to publish without IT, and gain clearer customer insights — driving more relevant, targeted digital experiences within about 18 months and supporting a digital‑first strategy in a market with roughly 73% smartphone adoption.

National Bank of Abu Dhabi

Bryan Carroll

Head of Solution Design