Case Study: Germanwings achieves up to 7× higher website capacity and a 2% conversion boost with Adobe Marketing Cloud

European airline develops a dynamic website to reach more customers with Adobe Experience Manager

Germanwings, the Cologne-based European airline and Lufthansa subsidiary, needed to streamline and automate website content creation, add dynamic elements, and integrate the site with reservation and ticketing systems to grow online sales and deliver more personalized offers. After evaluating vendors, Germanwings chose Adobe and its Adobe Experience Manager solution within Adobe Marketing Cloud to meet requirements for maintainability, usability and multilingual support.

Adobe implemented Adobe Experience Manager (with Adobe Analytics and Adobe Consulting) to enable drag-and-drop page design, reusable assets, a centralized six‑language translation workflow, and integration with the reservation system. The result: faster content creation and personalization, a site that handles five to seven times more concurrent visitors, and an online conversion uplift of up to 2%, delivering measurable productivity and performance gains for Germanwings.

Germanwings

Juri Gabbe

Director, E-Commerce