Case Study: MEDHOST achieves rapid launch of personalized mobile health content with Adobe Marketing Cloud

MEDHOST, helping people take charge of their health

MEDHOST, a healthcare technology provider, needed to build YourCareEverywhere — a mobile-first, personalized health and wellness content site for patients and general consumers that could manage high content volumes, segmentation, and fast time-to-market. MEDHOST worked with VML and selected Adobe Experience Manager within Adobe Marketing Cloud to provide a scalable, service-oriented content platform that supports personalization, authentication, and third-party integrations.

VML implemented the solution using Adobe Experience Manager (Adobe), and MEDHOST launched the feature-rich site in just three months, consolidating and curating more than 40,000 articles and tools. Adobe’s platform delivered mobile-enabled, responsive experiences for authenticated and unauthenticated users, simplified content authoring, and scaled to serve millions of users and roughly 1,000 hospital customers—improving engagement, speed to market, and personalization capabilities.

MEDHOST

Daniel Hart

President