Adobe Marketing Cloud
108 Case Studies
A Adobe Marketing Cloud Case Study
Los Angeles International Airport (LAX), the second-largest U.S. airport serving about 72 million passengers annually, needed a scalable way to monitor 1,900 critical assets across nine terminals. Facing fragmented, out-of-date data from spreadsheets and phone calls, LAX (operated by Los Angeles World Airports) evaluated options and chose Adobe—specifically Adobe Experience Manager forms—to give terminal managers a mobile, freeform inspection tool.
Adobe deployed Adobe Experience Manager forms (part of Adobe Marketing Cloud) so 20 terminal managers use iPads and custom forms to update asset status into a back-end SQL database and dashboards viewed by roughly 50 executives. The Adobe solution replaced manual processes with automated, real-time inspections and intuitive dashboards, improving situational awareness across all nine terminals, speeding emergency response, and enhancing comfort and convenience for tens of millions of passengers.
Dominic Nessi
Deputy Executive Director/CIO, Information Management and Technology Group