Case Study: Hostelworld achieves 500% higher engagement and 20% lower cost per booking with Adobe Marketing Cloud

Hostelworld transforms the hostel experience with digital marketing from Adobe Experience Cloud

Hostelworld Group, a Dublin-based market-leading booking platform for hostels that targets a young, mobile audience, needed to better engage niche global travelers, build personalized customer journeys, and create a social community. To gain deeper customer insight and act on it at scale, Hostelworld turned to Adobe and its Adobe Experience Cloud (including Adobe Analytics, Adobe Campaign, and Adobe Media Optimizer).

Using Adobe Experience Cloud, Hostelworld implemented analytics-driven segmentation, cross-channel campaign orchestration, and automated search optimization. Adobe helped deliver a 500% increase in engagement across digital channels, a 20% reduction in cost per booking, the ability to send 1 billion targeted emails per year with high click-through rates and lower unsubscribes, and higher marketing productivity—resulting in stronger retention (61% of bookings from repeat customers).

Hostelworld

Otto Rosenberger

CMO