Case Study: Lincoln Motor Company achieves increased visitor engagement and personalization with Adobe Marketing Cloud

Hudson Rouge and Cognifide team with Adobe to deliver personalized experience for new Lincoln MKX reveal site in less than 10 weeks

Lincoln Motor Company needed a more engaging, relevant reveal site for the 2016 Lincoln MKX that avoided gimmicky features and could be launched in under 10 weeks for the 2015 Detroit Auto Show. Working with WPP agencies Hudson Rouge and Cognifide, Lincoln turned to Adobe and Adobe Marketing Cloud (including Adobe Experience Manager, Adobe Analytics, and Adobe Target) to enable real‑time personalization and marketer-friendly content management.

Cognifide and Hudson Rouge implemented the Adobe Marketing Cloud solution—using Experience Manager for content delivery and personalization, Target for testing/targeting, and Analytics for segmentation—and launched the site on schedule. The Adobe-powered site dramatically improved engagement and stickiness: section engagements rose to 99% (vs. 37% and 24% on non‑Adobe comparators), gallery interactions to 27% (vs. 9.5% and 11%), and “Get Updates” sign-ups to 5.4% (vs. 2.1% and 1%), demonstrating clear, measurable business impact.

Lincoln Motor Company

Jim Peters

Digital & CRM Marketing Manager