Case Study: Motorola Solutions achieves millions in annual savings, consolidated global websites, and 2-second page loads with Adobe Marketing Cloud

Motorola Solutions enhances communications

Motorola Solutions, a global telecommunications leader, faced an aging, over-customized web CMS that required an 18-person admin team to manage 170,000 pages across 17 sites, produced slow page loads (up to 40 seconds), and needed a complete redesign on a six‑month timeline. To modernize and standardize digital and email marketing, Motorola Solutions selected Adobe and Adobe Marketing Cloud solutions—primarily Adobe Experience Manager and Adobe Campaign—working with Adobe Professional Services.

Adobe implemented Experience Manager Managed Services (cloud/AWS), redesigned and migrated 17 global sites with Adobe Professional Services and partners, and consolidated email marketing on Adobe Campaign. The rollout launched all sites in six months, cut page load times to as little as 2 seconds, eliminated the 18‑person administrative cost by empowering marketers to publish directly, boosted social traffic 400×, improved SEO visibility by 5%, and lowered operating expenses by $2 million annually with ROI in three years.

Motorola Solutions

Simon Jones

Director Marketing Technology