Case Study: Citibank Brasil achieves optimized online media investments and advanced digital insights with Adobe Marketing Cloud

Citibank Brasil optimizes investments in online media

Citibank Brasil needed a robust digital-marketing platform to measure customer behavior, optimize online media investments, and support a strategic repositioning of its retail business. To meet those challenges the bank turned to Adobe and adopted Adobe Marketing Cloud, primarily using Adobe Analytics and Adobe Media Optimizer to gain reliable, real‑time insights and align digital efforts with corporate strategy.

Adobe implemented Adobe Analytics and Adobe Media Optimizer to unify reporting, deliver real‑time channel performance (search, display, social), forecast campaign scenarios, and enable audience management. The result was improved data quality and faster decision‑making, increased visibility for products and the website, streamlined agency workflows, and support for rapid growth in the Brazilian market — outcomes driven by Adobe’s solutions.

Citibank Brasil

Kelly Gazel

Executive Of Digital Marketing and Channels