Case Study: Scandinavian Airlines (SAS) achieves higher response rates and marketing efficiency with Adobe Marketing Cloud

Scandinavian Airlines - Customer Case Study

Scandinavian Airlines (SAS), including its EuroBonus loyalty program, faced the challenge of running roughly 30 marketing campaigns per week across centralized and local teams while managing millions of contacts and complex segmentation, personalization and cross‑channel delivery. To solve this, SAS adopted Adobe Campaign as part of Adobe Marketing Cloud to give local marketers controlled access, automate communications, and deliver one‑to‑one messaging at scale.

Adobe’s solution enabled precise segmentation, automated multi‑channel campaigns and improved deliverability, reducing the need for manual quality control and lowering marketing costs. Using Adobe, SAS now sends millions of emails monthly, has improved campaign and content relevancy and response rates, and expects roughly a tenfold return on ongoing marketing investments.

Scandinavian Airlines

Henrick Solbeck-Nielsen

Director of CRM and Communcations Programs