Case Study: DER Touristik achieves 270% higher conversion rates with Adobe Marketing Cloud

DER Touristik offers travel enthusiasts highly personalized services across channels using Adobe Experience Cloud

DER Touristik, the third-largest European travel company, needed to move from a primarily offline business to an omnichannel model—delivering personalized customer journeys, unifying data across brands and countries, and scaling analytics. To tackle this, DER Touristik worked with Adobe, deploying Adobe Experience Cloud (including Adobe Analytics and Adobe Target) to connect CRM and web data and build cross-channel customer profiles.

Adobe implemented an integrated solution—Adobe Analytics, Adobe Target (Recommendations and A/B testing), the Marketing Cloud ID Service, Data Workbench and tag management—enabling personalization, attribution and self-serve analytics for marketers. As a result, DER Touristik saw a 270% higher conversion rate from recommendations, a 20% improvement in site stickiness from A/B testing, increased engagement through personalization, and empowered marketing teams to act on data-driven insights with Adobe.

DER Touristik

Alexander Gaertner

Head of Digital Analytics