Case Study: Sony Computer Entertainment achieves better social engagement and traffic with Adobe Marketing Cloud

Sony Computer Entertainment - Customer Case Study

Sony Computer Entertainment, the company behind the PlayStation brand, needed a better way to unify fragmented social and online data across more than 100 territories. Its teams were spending too much time manually consolidating information from multiple sources, which limited visibility into customer behavior and made it harder to optimize social engagement, traffic, and conversion. Adobe Marketing Cloud, including Adobe Social and Adobe Analytics, was chosen to help centralize reporting and improve the use of social data.

With Adobe Marketing Cloud, Sony Computer Entertainment created a single platform for social analytics, governance, publishing, and reporting. Adobe Marketing Cloud improved visibility into audience preferences, sped up decision-making, and helped the team launch more targeted social experiences. The results included stronger cross-channel engagement, better regional insights, faster reporting to executives, and increased traffic and organic reach; during one 20th anniversary campaign, more than 50 trophies were awarded for high-performing posts, and reports could be shared the same day instead of days later.

Sony Computer Entertainment

Roberto Kusabbi

Sr. EMEA Social Media & Community Manager