Case Study: San Diego County achieves streamlined service delivery and mobile citizen access with Adobe Marketing Cloud

Fifth largest U.S. county improves access to services, streamlines business processes using Adobe Experience Manager solutions

The County of San Diego, a government serving more than three million residents across about 50 departmental sites, faced an aging web content management system that hindered mobile access, slowed content updates (often requiring a third-party contractor), and relied on manual paper forms. To modernize citizen services and give departments autonomy while maintaining central control, the county selected Adobe and deployed Adobe Experience Manager and Adobe Experience Manager Forms as part of Adobe Marketing Cloud.

Adobe implemented Experience Manager on-premise, migrated roughly 70,000 pages, built templates and custom components, and integrated forms with EMC Documentum and SharePoint to enable mobile apps, social links, and digital asset management. The Adobe solution let departments update sites directly, delivered mobile-friendly citizen experiences, replaced paper inspections with tablet e-forms (reducing re-keying and backlogs), and automated eligibility and other processes—improving service delivery, cutting costs, and increasing taxpayer value.

San Diego County

Susan Green

Assistant Chief Information Officer